The Miss Selfridge Denim Bar was created in the Arcadia Group showroom in London. Journalists were invited to the pop up event, to customize their own piece of Miss Selfridge Denim. The space was dressed with vintage furniture, filled with denim from the collection and all the beads, studs and trimmings necessary to create a Miss Selfridge worthy piece of Denim. The team from ‘Sew Over It’ were on hand to help out if a guest wanted to take a break to preview the new collection and visit the bar for champagne and Gelupo ice cream.
This project was performed while in full time employment at the Arcadia Group ltd.