Miss Selfridge invited ten key journalists to Lille in France to visit their world famous Vintage Flea Market. On arrival, with customized ‘granny trolley’ in hand, the press were instructed to find their favourite piece for under €100. Each item would later be adapted and designed into a new capsule collection for Miss Selfridge, then exclusively sold later in the season at their flagship store. The rest of the day was spent soaking up the atmosphere, getting inspired, taking photos on their instagram camera (provided in their trolleys) and eating moules et frites.
This project was performed while in full time employment at the Arcadia Group ltd.